Logo Design and Brand Solutions

Your brand Identity is how you want your consumer and/or client to perceive your product/service or your brand. Developing a brand strategy can be one of the most difficult steps in the design process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity.

To properly determine a brand identity we must first develop an understanding of your business. You're primary target customer and/or client, your competition, your product or service and your unique selling proposition are all key factors in determining an identity for your company.

Once a logo is developed, the next step is to ensure it is used consistently in all mediums. An Identity Guideline is a rulebook for using your brand. The document outlines colour, size and font standards and includes a disc with logo files in a variety of formats.

COMPREHENSIVE BRANDING/ID

To ensure that your brand is being used properly on all mediums we can develop a comprehensive branding package. This consists of research, design audit and industry analysis, presentation of 3 schematics, final application to business papers and other corporate formats and implementation guidelines.

LOGO DESIGN

Your logo is your image and following a list of steps creates a well-designed logo. These steps are research; Presentation of 3 concepts, application of chosen concept to stationary materials such as business cards, letterhead and envelopes, logo supplied in all relevant file formats and basic implementation guidelines.